PRIVACY POLICY:
At American Backroad Company LLC d/b/a American Backroad Co. (“American Backroad Co.”), we respect our guests and understand that you are concerned about privacy. Therefore, we have posted this Privacy Policy to let you know what kind of information we collect, how it is handled, and with whom it may be shared.
This Privacy Policy may change as we continue to develop our websites, mobile applications and online services or programs (collectively “websites”), so we encourage you to refer to this Policy on an ongoing basis, so that you understand our current Privacy Policy.
If you have any questions or concerns, please don’t hesitate to contact us at americanbackroadco@gmail.com
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SECTION 1 – WHAT INFORMATION WE COLLECT AND HOW WE USE IT
We collect various types of information depending on how you use our websites, such as:
- When you purchase something from one of our websites, we collect certain personal information, such as your name, address, phone number, and email address, in order to process your purchase.
- When you send us a message, we collect your email address so that we can respond to you.
- When you create an account with us we collect personal information such as your name, address, and email address in order to expedite any future purchases.
- When you register and/or participate in any event, program, contest, surveys or other promotion that we may offer from time to time (collectively, “Promotions”).
- When you access or use American Backroad Co. pages or accounts on any third-party social media platforms such as Facebook, Twitter or Instagram (“Social Media Pages”);
- When you comment on our blog or sign up to receive news and special offers from us, we may use your email address in order to communicate with you about products or events we think may be of interest to you.
- When you browse our websites, we may also collect certain “non-personal information,” which by itself, cannot be used to identify or contact you. This includes demographic information (such as your age, gender, income, education, zip code, etc.), technical information (such as your computer’s internet protocol (IP) address, device screen resolution, device type, operating system, mouse movements, location and clicks, keypresses and the type of browser you are using), and information you provide us while using our websites (such as the terms you enter in the search function of our websites). This information helps us evaluate consumer trends and usage related to our websites, and allows us to improve our website content and offerings accordingly.
- When you otherwise interact with us and our websites.
SECTION 2 – YOUR CONSENT
By using our websites, you consent to our use of the information we collect from you according to this Privacy Policy. If you choose to provide us with information through our websites, we will collect and retain that information, and you consent to the transfer and storage of that information on our servers. If you choose not to give us personal information, we may not be able to provide you with the services you may request.
When you provide us with personal information to complete a transaction, verify your credit card, place an order, we imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no. If you would like to withdraw your consent to such communications, you may do so by emailing us at americanbackroadco@gmail.com
SECTION 3 – HOW WE SHARE YOUR INFORMATION
Affiliated Parties
We may share your personal information with certain entities that control us, are controlled by us, or are under common control with us (our “Affiliates”), so that they and we can offer you products and services that may be of interest to you. We require that our Affiliates agree to process such information based on our instructions and in compliance with this Policy and any other appropriate confidentiality and security measures. These Affiliates include the following entities: American Backroad Company LLC, d/b/a American Backroad Co.
Service Providers and Third Parties
We may share aggregate information, such as demographic information, and our statistical analyses to third parties, including advertisers or other business partners. This aggregate information does not include your personal information.
We may team with a marketing agency or other website to conduct special events. In such cases, each of the participating third parties may collect or receive personal information from you if you provide information directly to them. We recommend that you review their privacy policies to understand how they handle your personal information.
We may also share your personal information with third-party providers that perform services for us. Any credit card or bank account information you provide our websites will not be stored on our servers, and is instead passed directly to the third-party provider. When we work with a third-party provider, we require that these parties agree to process your personal information based on our instructions and in compliance with this Policy.
Please remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. If you choose to use our websites, then your information may become subject to the laws of the jurisdictions in which our third-party providers or their facilities are located.
Other Disclosures
Additionally, we may disclose your personal information and other related information in response to subpoenas, court orders, or other lawful requests by public authorities, including to meet national security or law enforcement requirements. We may also collect and share personal information in order to investigate or take action regarding illegal activities, suspected fraud, violations of our Terms of Service, or as otherwise required by law or by government and regulatory authorities.
Links and Social Network Posting Tools
Our websites may provide links to other third-party websites that are outside our control and not covered by this policy. For example, our websites provide social network posting and sharing buttons that allow you to post links to our content on your social network pages. When you click on these buttons or other links on our websites, the third party operating the linked site may be collecting information about your browser, device, and online activity through its own tracking technologies and subject to its own separate privacy policy, which may differ from ours. We are not responsible for the privacy practices of other sites and encourage you to read their privacy policies.
Information You Post to Our Websites
Keep in mind that any information that you choose to post to our websites, including product reviews and blog comments, can be seen, collected, and used by anyone who visits our websites. We are not responsible for unauthorized third-party uses of such information.
SECTION 4 – HOW WE PROTECT YOUR PERSONAL INFORMATION
We take reasonable physical, technical, and organizational measures to protect the personal information collected on our websites. Of course, no method of transmission over the Internet or electronic storage is 100% secure. As we deem appropriate, we use security measures consistent with industry standards. However, we cannot guarantee the security of our databases, nor can we guarantee that information you provide us won’t be intercepted during transmission over the Internet.
SECTION 5 – COOKIES AND SIMILAR TECHNOLOGIES
When you visit or interact with our websites, we or our third-party providers may use cookies, web beacons, and other tracking technologies in order to operate our websites and services, to improve our performance, or to give you extra functionalities, all with the goal of providing a better experience for you.
What Are Cookies and How to Disable Them
A “cookie” is a small piece of information send to a visitor’s computer or other Internet-connected devices to uniquely identify the visitor’s browser or to store information or settings in the browser. It holds information a site may need to interact with you and personalize your experience. Our websites use both session cookies and persistent cookies.
Session cookies enable you to move from page to page and to use features on our websites while your browser remains open. For example, session cookies allow you to add products to your shopping cart and carry the contents of your cart to checkout.
Persistent cookies last from visit to visit. For example, persistent cookies may be used to recognize you as a previous user to provide a more personalized experience. They are stored in your computer, device, or browser until you choose to delete them.
The majority of web browsers accept cookies and similar files, but you can usually change the browser settings to prevent this. However, if you do so, some functionality of this website may be lost.
While we collect personal information from you as described in this Policy, we do not collect personal information from you to monitor your online activities across third-party websites or online services (also known as behavioral advertising).
Third parties that have content embedded on our website (such as buttons, widgets, and other embedded features or content) may set cookies on your browser or obtain information about the fact that you visited our websites from a certain IP address. Our third-party providers may also collect personal information as described in the section above. We do not authorize third parties to collect any other personal information from our websites unless you provide it to them directly.
SECTION 6 – CHILDREN’S PRIVACY
It is our policy not to knowingly collect personal information from individuals under the age of 13. If you are a parent/guardian and you suspect that your child may have submitted personal information to us, please send us an email at americanbackroadco@gmail.com. If we become aware that a child under 13 has provided us with personal information, we will strive to delete such information from our files as soon as possible.
If you are under 18 years of age and live in California, you have the right to request removal of content posted by you on our websites. Upon receipt of a fully completed removal request, we will use commercially reasonable efforts to remove content posted by you from our websites. Any such request does not ensure complete or comprehensive removal of your posted content. For example, your posted content may continue to appear on our websites if it has been reposted by others. Additionally, while we may remove the content you posted from our websites, it may continue to be stored on our servers (although it will not be visible to other users of our websites). You must complete the removal request form accurately and in its entirety in order for the request to be processed.
How to Provide a California Minor Removal Request
If you are a user under the age of 18 and reside in California, and you wish for your published content to be removed from our websites, please provide our Agent listed below with the following information in a written notice:
- Confirmation that you are currently a legal resident of the state of California;
- Confirmation that you are under the age of 18 by providing your birthday;
- A description of the exact content that you are seeking to have removed (please provide a URL if possible);
- Your full name; and
- Your email address.
Our designated Agent for California Minor Removal Requests can be reached as follows:
Service Provider: American Backroad Company, LLC
By mail: PO Box 9502, Truckee CA 96161
By email: americanbackroadco@gmail.com (please add “California Minor Removal Request” to the subject line)
SECTION 7 – YOUR CALIFORNIA RIGHTS
Residents of the State of California have the right to request a list of all third parties to which we have disclosed certain information during the preceding year for the third parties’ direct marketing purposes. However, it is our policy to neither disclose personal information, nor to sell such information to third parties for direct marketing purposes without your consent.
SECTION 8 – CHANGES TO THIS PRIVACY POLICY
We reserve the right to modify this Privacy Policy at any time, so please review it frequently. This Policy was last updated December, 2017.
If our business undergoes a fundamental change such as, for example, a sale, merger, or transfer of all or a portion of our business or assets, we may disclose your personal information to the other parties in the transaction so that we may continue to provide products and services to you.
SECTION 9 – ACCESS AND CORRECTIONS
You may contact us at any time at americanbackroadco@gmail.com to (1) see what personal information we have about you, if any, (2) change or correct any personal information we have about you, 3) have us delete any personal information we have about you, 4) express any concern you have about our use of your personal information. It is not technologically possible to change or delete each and every instance of the information we hold on you from our systems, and data may remain in non-erasable or aggregate form. We may retain data for a period in our backup or temporary systems. We may also retain some information for longer periods as required by law, contract, or auditing requirements.
SECTION 10 – QUESTIONS AND CONTACT INFORMATION
We welcome your feedback and questions about this Policy. If for any reason you wish to contact us, please send us an email.